Advisoryman Agency Insight is the brand strategy practice of SMART OUTSOURCED MARKETING SOLUTIONS LTD. We work with owners and marketing leads who need an outside view on how their brand is positioned before they spend money on campaigns, websites or packaging.
Our work sits at the start of the marketing process. We look at what a business actually sells, who buys it and why they choose it over the alternatives, then agree a position that can be written down and used across every channel. Nothing is passed to a designer or an agency until that position is settled.
We keep the practice deliberately small. One consultant leads each engagement from the first conversation to the final document, so the person who hears the problem is the person who writes the recommendation. Clients deal with us directly rather than through account managers.
Most of our clients come from professional services, manufacturing and technology firms across the United Kingdom. They tend to be established businesses with a steady revenue base, where the brand has drifted over time and no one inside the company can see it clearly any more.
We do not present ourselves as a full-service agency. We do not build websites, run advertising or manage social media accounts, and we say so before any contract is signed. The value we offer is judgement about position, message and audience, delivered in plain language.